We transform brand expertise into compelling stories that move the science industry.
C&EN is the authoritative B2B news source serving the pharmaceutical, life sciences, industrial chemicals and instrumentation industries. C&EN BrandLab partners with you to craft and share stories that appeal to these scientifically minded audiences around the world.
Go native with branded content for maximum engagement.
Native advertising and branded content attracts 52% more attention and is 18% more likely to drive purchase intent than traditional display ads. C&EN BrandLab helps increase your return on investment through the creation and distribution of scientifically accurate and engaging stories.
We have the attention of 25 million science professionals.
C&EN’s integrated network with ACS Publications and the American Chemical Society attracts an audience of scientists, engineers and R&D professionals from around the globe. It’s an audience you can’t get anywhere else.
We build custom programs that bring your big idea to life.
C&EN BrandLab specializes in developing new and different content solutions that work across a range of media platforms. We deliver tailored solutions that not only intrigue audiences, but also meet the specific needs of our clients.
Your brand has engaging stories to tell. We can turn those stories into content that boosts brand awareness, positions your company as a thought leader and makes advocates out of a highly targeted audience of scientists.
Start your brand journey today and get in touch here. We can answer all your questions.
Native Advertising: What You Need to Know for Success
As marketing becomes increasingly more content driven, many science companies are exploring new options in the fast-emerging world of native advertising. But questions still abound. Here are some answers and tips that you may find helpful.