How it Works

At C&EN BrandLab we build custom programs that bring your big idea to life. Our strategic process involves you from start to finish with constant optimization.

Audience Strategy

You tap into our data.

Content Development

You’ll own signature editorial content

Mapping & Distribution

You’ll use our audience as a platform.

Latest Work

Social Media & Connecting With An Audience

KNF sells vacuum pumps: unobtrusive pieces of equipment with a long shelf-life. Once purchased and set up, chemists tend to flip a switch and forget about the vacuum pump. From the customer service prospective, this is desirable, as it means the pump is working correctly. Given the inconspicuous nature and longevity of the equipment, however, staying on chemists’ radar and keeping them engaged with the brand are consistent challenges for KNF.

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Increasing Brand Affinity with Compelling & Interactive Content

Following a successful collaboration with C&EN BrandLab in 2017 on the The Chemours Company’s native series, “The Future of Chemistry”, the company knew a content strategy would increase brand affinity in 2018.

see case study

Demonstrating Product Capabilities

Anton Paar wanted to showcase themselves as a market leader and innovator in several niche application areas, measuring zeta-potential. Specifically, they needed to demonstrate to potential buyers the capabilities and value propositions of three different highly complex instruments, all used in similar application areas.

see case study

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Why C&EN

We have the attention of 33 million science professionals.

Scientists rely on the C&EN newsmagazine and cen.acs.org for research and analysis to do their jobs. C&EN’s integrated network with ACS Publications and the American Chemical Society attracts more than 33 million scientists, engineers and R&D professionals around the globe – an audience that you can’t reach anywhere else. About Us