About us - Brandlab BrandLab

We turn scientific insights into compelling stories.

With accuracy, transparency and integrity.

Why Partner with C&EN BrandLab

C&EN BrandLab specializes in creating effective and engaging content for a global scientific audience. We utilize your scientific insights to craft custom marketing solutions that allow your brand stories to resonate, drive customer action and ultimately, produce profitable outcomes.

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Brand Consultation

You get access to our strategists to work directly on your brand.

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Scientific Accuracy

Our storytellers – scientists and researchers – draw on decades of experience.

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Turnkey Execution.

We write, edit and distribute content; truly an extension of your team.

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Unparalleled Audience.

We offer ACS as a platform to reach purchasing decision-makers.

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A Prime Environment

Our publishing ecosystem can provide your content a brand halo effect.

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Return on Investment

Our full-service offering provides effective performance and owned assets.

The BrandLab Team

Learn more about the people behind our big ideas and marketing execution.

Jeffrey Lee

Stephanie Holland

Assistant Director, Global Advertising Sales

Stephanie Holland leads the advertising sales and business development initiatives for C&EN, with over 15 years experience in digital media, marketing, and business development. She is passionate about media and is keenly interested in how traditional media continues to evolve, and how C&EN Media Group can bring its advertisers along with its evolution. Most recently, she received a FOLIO: Top 100 award, which is given to innovative media professionals, as well as induction into FOLIO’s Digital Hall of Fame.

Jeffrey Lee

Rajendrani Mukhopadhyay, Ph.D.

Executive Editor, Branded Content

Dr. Rajendrani Mukhopadhyay, who holds a Ph.D. from Johns Hopkins University in biochemistry, cellular and molecular biology, is a skilled storyteller. She has been a writer and editor for ACS Publications’ own Analytical Chemistry journal, a freelance writer for C&EN and Chemistry World, and ASBMB Today’s managing editor.

Raj was also recently featured in the Native Advertising Institute featuring insights from herself, TBrand Studio, and more, she is excited to lead C&EN BrandLab and to work with clients in developing and delivering their own unique narratives. Her work on the branded content series, The Future of Chemistry, led to a nomination for Best Branded Content Program – B2B in the Digiday Publishing Awards.

Jeffrey Lee

Jeffrey Lee

Senior Editor, C&EN BrandLab

Jeff is the content editor and project manager for C&EN BrandLab projects. He is a seasoned content marketer and journalist with a unique knack for creating compelling, engaging content, especially for niche B2B segments. He’s deft at defining and achieving strategic goals for clients, and he produces innovative, high-quality custom content that inspires his audiences. Jeff has served as an editor for several publications, including Architect magazine, and has more than six years of experience in content marketing.

Jeffrey Lee

Natalia Bokhari

Digital Advertising Operations Manager

Natalia joined C&EN Media Group in 2013 to manage our lead generation and digital programs, making them the highly successful programs they are today. Natalia works closely with clients to brainstorm unique ideas for their content through integrated marketing campaigns that include digital advertising, print ads, whitepapers, quizzes, social media campaigns, and more. Her insight and knowledge of the media landscape has helped us deliver successful campaigns for our clients – delivering KPIs well beyond their run dates.

Jeffrey Lee

Sondra Hadden

Sr. Marketing & Content Strategy Manager, C&EN

Sondra has experience creating event programming for life sciences conferences, as well as editorial and marketing work in fundraising and healthcare. Now she focuses on marketing solutions for advertisers and leads reader engagement strategies for C&EN. Intimately familiar with the ROI of content marketing, she also manages our award-winning blog, C&EN Marketing Elements. She has held speaking engagements on social media advertising, content marketing, and sales strategies.

Jeffrey Lee

Kay Youn

Art Director, C&EN BrandLab

Kay Youn is a result driven, self-motivated and resourceful Sr. Art Director/Graphic & Interactive Designer with an ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery. His multi-disciplinary skillset offers seamless interplay between art direction, UI/UX, design and technical development, whilst his meticulous approach to detail ensures a highly-refined end product. He holds a BFA in Visual Communication Design from SUNY at Buffalo and an MFA in Graphic & Interactive Design from Tyler School of Art, Temple University.

From the blog

BlogLab

Science Marketing Masters Q&A: Jeff Lee, Senior Editor, C&EN BrandLab

Our newest team member shares his insights on storytelling, reaching niche audiences, and how to stay relevant in a complex environment.

Read more

Let’s Get Started. Book a Consultation.

We build custom programs that bring your big idea to life. Get in touch today.