With a combination of content creation and A/B testing, Ashland was about to get more than 2x the return for its most recent campaign with C&EN.
Better Advertising ROI: Custom Content and Audience Development
The campaign was focused on creating editorial-quality content that would be of interest and helpful to its target audience. The full-service custom content campaign, addressed sustainable advancements in key Ashland product areas: (electric cars, energy storage, and battery safety).
Visuals such as Mmaps and product graphics were used to keep audience attention throughout the content.
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