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The C&EN BrandLab Blog: Your Home for How-To

Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.

BlogLab

Science Marketing Masters Q&A: Jeff Lee, Senior Editor, C&EN BrandLab

Jun 19, 2018

Our newest team member shares his insights on storytelling, reaching niche audiences, and how to stay relevant in a complex environment.

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BlogLab

Top 5 Chemical Sciences Marketing Trends to Watch in 2018

Wouldn’t it be great to know what new communications channels will become more dominant? What global or U.S. economic shifts will occur – or what will the next major scientific breakthrough be?

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BlogLab

Science Marketing Masters Q&A: Jeff Lee, Senior Editor, C&EN BrandLab

Our newest team member shares his insights on storytelling, reaching niche audiences, and how to stay relevant in a complex environment.

Read More