How Native Works

C&EN BrandLab makes native advertising work for you.

The branded content we create and share via native advertising directly addresses a scientific reader’s information needs, as opposed to simply promoting products’ attributes. In this way, we effectively drive customer action by building trust for your brand and communicating the value itself of the products and services you offer. When you think of C&EN BrandLab, think of compelling storytelling rather than simple product-based promotion.

At C&EN BrandLab, we have strategic process for native advertising that involves you from start to finish.

Want to learn how to take advantage of print advertising, including native?

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Native Advertising: What You Need to Know for Success

As marketing becomes increasingly more content driven, many science companies are exploring new options in the fast-emerging world of native advertising. But questions still abound. Here are some answers and tips that you may find helpful.

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