14 12, 2017

Science Marketing Masters Q&A: Jeff Lee, Senior Editor, C&EN BrandLab

By | December 14th, 2017|Categories: BlogLab|Tags: , , , , |0 Comments

There are keys to effective content creation common to all niche audiences. Jeff Lee proved that he understood niche storytelling in the construction industry before he stepped into the science arena as senior editor of […]

9 10, 2017

Native Advertising: What You Need to Know for Success

By | October 9th, 2017|Categories: BlogLab|Tags: , , , , |0 Comments

As marketing becomes more driven by content, many science companies are exploring new options in the fast-emerging world of native advertising. But questions abound — not only within the science industry, but throughout publishing and […]

26 08, 2017

Marketing Masters Q&A: Raj Mukhopadhyay C&EN BrandLab

By | August 26th, 2017|Categories: BlogLab|Tags: , , |0 Comments

A Q&A

Career Crisis

Raj was born in India but spent much of her childhood in the Middle East. At age 16 while attending a British-system school she had to choose a career path. Ever practical, she […]

13 07, 2017

Native Advertising Defined: C&EN BrandLab’s Term Sheet

By | July 13th, 2017|Categories: BlogLab, Uncategorized|Tags: , , , , , , , , , , , |0 Comments

New Guide

By now you probably know that native advertising, the relatively new kid on the marketing block, is here to stay. You’ve heard about how advertorials, editorial sponsorship, branded content and custom content can […]

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