Do you know what drives buyers to purchase your products? What influences buying teams to consider your brand in the first place?
Take C&EN BrandLab’s interactive Brand Health Checklist to test how your company is performing among the key drivers C&EN BrandLab identified in a new study. In five minutes, you’ll have a sense of which areas your organization is already succeeding in, and which areas need more attention.
Stephanie Holland, director of global advertising sales at C&EN Media Group, recently presented the findings of C&EN BrandLab’s 2019 research on the buying preferences of scientific researchers. This research includes the responses of 779 scientists – the majority of whom have direct purchasing influence – and together represent more than $150 million in purchasing power.
Learn more about the five key drivers that enable brands to capture buyer attention, gain trust and recognition as a leading organization, and ultimately, drive purchasing behavior. Plus, learn more about the specific marketing tactics that can be used against these elements to move your leads down the funnel. Click below to watch this webinar on demand.
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