How can brand managers build reputation and preference for a new market entity? In this case study, we explore how we helped Chemours achieve a rapid increase in brand preference through an innovative trends-based content campaign.
Building Brand Reputation through Thought-Leadership & Quality Custom Content
The Future of Chemistry Series
C&EN developed a 9-part dynamic custom content and graphics campaign, The Future of Chemistry series. Featured in print and online, the series detailed the impact chemistry will have on future generations, markets, and products. Beyond the C&EN BrandLab team researching, writing and publishing content highlighting Chemours’ brand strengths, C&EN created a cohesive and recognizable design throughout all elements.
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