ThermoFisher Scientific wanted to show a particular group of buyers that the company was dominant in their niche, Nano-LC. Using online tools developed by C&EN, the company generated more than 200 requests for demos and additional outreach.
Demonstrating Expertise: Create Once, Publish Everywhere.
An interactive quiz and eBook was created on behalf of ThermoFisher Scientific. Both elements were designed to drive awareness and education of TFS’s dominance in Nano-LC, and collect leads for immediate sales impact.
We build custom programs that bring your big idea to life. Get in touch today.