ThermoFisher Scientific wanted to show a particular group of buyers that the company was dominant in their niche, Nano-LC. Using online tools developed by C&EN, the company generated more than 200 requests for demos and additional outreach.
ThermoFisher Scientific wanted to promote their products to analytical chemists performing MS in the field of proteomics. To do so, the company needed to find these high-value targets, engage them in education about Nano-LC, and build a healthy sales pipeline as a result of their efforts. These are the questions we needed to address for Thermo:
Demonstrating Expertise: Create Once, Publish Everywhere.
C&EN wrote and designed a custom eBook and interactive quiz for ThermoFisher Scientific’s campaign. The eBook was created as an interactive PDF. All elements were designed to engage with and collect data from readers.
C&EN leveraged multiple digital channels to find the niche audience ThermoFisher Scientific needed, developing a far-reaching marketing campaign that spanned C&EN platforms, social media, search, and more.
C&EN took every opportunity to prompt users to start a relationship with ThermoFisher Scientific by sharing their contact information with the company. In doing so, C&EN was able to generate a significant amount of interest in TFS products - and qualified leads.
An interactive quiz and eBook was created on behalf of ThermoFisher Scientific. Both elements were designed to drive awareness and education of TFS’s dominance in Nano-LC, and collect leads for immediate sales impact.
C&EN exceeded goals for ThermoFisher Scientific in both quantity and quality of interactions. The results below demonstrate how C&EN created an effective pipeline of prospects for ThermoFisher Scientific, and provide support in nurturing prospects into a sales conversation.
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