The C&EN BrandLab Blog: Your Home for How-To

Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.

BlogLab

2020: Still a Year of Storytelling

Dec 22, 2020

In a year full of upheaval and confusion, C&EN BrandLab held steady in its ability to tell powerful stories about science and its critical place in society, through its 2020 campaigns.

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BlogLab

2020: Still a Year of Storytelling

In a year full of upheaval and confusion, C&EN BrandLab held steady in its ability to tell powerful stories about science and its critical place in society, through its 2020 campaigns.

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BlogLab

Serving up your content in more ways than one

Done well, information has more value when it can be delivered in multiple ways. Learn how to capitalize on existing content to cook up something extra.

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BlogLab

How Brand Perception Influences Buyers in the Chemical and Life Sciences Space

Do you know what drives buyers to purchase your products? What influences buying teams to consider your brand in the first place? We studied these questions and presented our findings in a recent webinar.

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BlogLab

The custom content that rocked 2019

The team at C&EN BrandLab looks back at just a few of the projects we worked on in 2019. From interactive quizzes to content hubs, learn more about these innovative campaigns.

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BlogLab

What does your brand stand for?

Consumers can hold more power than you realize. C&EN BrandLab just completed a brand survey in which we found clear results on what drives a scientist to purchase. Read our highlights.

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