With accuracy, transparency and integrity.
C&EN BrandLab specializes in creating effective and engaging content for a global scientific audience. We utilize your scientific insights to craft custom marketing solutions that allow your brand stories to resonate, drive customer action and ultimately, produce profitable outcomes.
You get access to our strategists to work directly on your brand.
Our storytellers – scientists and researchers – draw on decades of experience.
We write, edit and distribute content; truly an extension of your team.
We offer ACS as a platform to reach purchasing decision-makers.
Our publishing ecosystem can provide your content a brand halo effect.
Our full-service offering provides effective performance and owned assets.
Learn more about the people behind our big ideas and marketing execution.
Stephanie Holland leads the advertising sales and business development initiatives for C&EN, with over 15 years experience in digital media, marketing, and business development. She is passionate about media and is keenly interested in how traditional media continues to evolve, and how C&EN Media Group can bring its advertisers along with its evolution. Most recently, she received a FOLIO: Top 100 award, which is given to innovative media professionals, as well as induction into FOLIO’s Digital Hall of Fame.
As Senior Editor, Erika helps ensure the content delivered by C&EN BrandLab is scientifically accurate, insightful, and engaging. Erika holds a double major in biochemistry and history of science from the University of Wisconsin, Madison. She began freelancing while studying to get her Ph.D. in biophysics at the Johns Hopkins University, and has included major newspapers, scientific journals, and news magazines, including C&EN, as clients. Erika also spent a summer at the Philadelphia Inquirer as a AAAS mass media fellow. In addition to her freelancing business, Erika worked at the American Diabetes Association, first as science writer for Diabetes Forecast, and then as Director of Medical Affairs, where her goal was to enhance the reach and clarity of ADA’s flagship clinical guidance.
Rose is an account manager here at C&EN BrandLab.
She works with our clients, art and production teams within C&EN to deliver effective ad campaigns.
Natalia joined C&EN Media Group in 2013 to manage our lead generation and digital programs, making them the highly successful programs they are today. Natalia works closely with clients to brainstorm unique ideas for their content through integrated marketing campaigns that include digital advertising, print ads, whitepapers, quizzes, social media campaigns, and more. Her insight and knowledge of the media landscape has helped us deliver successful campaigns for our clients – delivering KPIs well beyond their run dates.
Sondra has experience creating event programming for life sciences conferences, as well as editorial and marketing work in fundraising and healthcare. Now she focuses on marketing solutions for advertisers and leads reader engagement strategies for C&EN. Intimately familiar with the ROI of content marketing, she also manages our award-winning blog, C&EN Marketing Elements. She has held speaking engagements on social media advertising, content marketing, and sales strategies.
Kay Youn is a result driven, self-motivated and resourceful Sr. Art Director/Graphic & Interactive Designer with an ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery. His multi-disciplinary skillset offers seamless interplay between art direction, UI/UX, design and technical development, whilst his meticulous approach to detail ensures a highly-refined end product. He holds a BFA in Visual Communication Design from SUNY at Buffalo and an MFA in Graphic & Interactive Design from Tyler School of Art, Temple University.
Many people use the term “native advertising” broadly, but there are subtle differences between the types of media within it – and many, many related terms (such as sponsored content, advertorials, and content marketing) that further confuse the landscape. This article unpacks the key terms and provides science marketers with guidance on how to choose the right tactic to satisfy different business objectives.
Read moreWe build custom programs that bring your big idea to life. Get in touch today.