C&EN was one of the first science publications to offer lead generation programs for advertisers. We bring an engaging, turn-key solution to science marketers that can fill their sales pipeline with leads from our audience of decision makers. This lead generation program has now joined forces with our C&EN BrandLab custom content studio. Together, these two arms of the C&EN Media Group provide an extra boost of content support. Work with our account managers and science experts on ideation of a topic and development – whether you’re looking to host a webinar or distribute a white paper – and we’ll build a full marketing campaign to raise awareness and secure leads. Guaranteed.
To learn more about our solutions from C&EN BrandLab and our Media Group, browse through our materials on this page, or download our Lead Generation Playbook. Designed for the science marketer, it showcases:
✔︎ The who, what, when, where and how of lead generation
✔︎ C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
✔︎ Case studies of successful campaigns with webinars, whitepapers, eBooks, surveys and quizzes
One of our most popular programs, sponsor a C&EN Webinar and you’ll get 45 minutes to present on your topic, plus a live 15-minute question and answer discussion at the end of the broadcast.
C&EN prepares all marketing materials and generates leads from our pool of interested and influential contacts, including ACS Members and C&EN readers, while you enlist your company’s subject-matter experts to discuss your technologies and industry. Plus, our webinars can be broadcast in multiple time zones to appeal to our international audience. There are also opportunities to include your company’s branding on a C&EN editorially-led initiative, with featured discussions on our industry’s response to opportunities, or challenges, such as COVID-19, and more. These editorially led-topics have generated over 1,000 registrants within hours.
How do you define and reach your target audience? What technical details do you need to consider when delivering online content? Here at C&EN, we tackle these questions and deliver real ROI for our clients through our lead generation programs. Whether you have a whitepaper already at your disposal, or you need all of C&EN’s turnkey services, there’s a solution for every budget and objective.
We build custom programs that bring your big idea to life. Get in touch today.