5 Nontraditional Print Advertising Strategies [White Paper] - C&EN BrandLab BrandLab

5 Nontraditional Print Advertising Strategies [White Paper]

Print Advertising White Paper

Although advertisers have shifted budgets toward digital channels, the fact remains that consumers still trust print media.

You’ll learn these 5 strategies.

Learn some of the innovative ways companies are using print in our latest white paper.

When it comes to engaging your target audience, building brand awareness and demonstrating the value of your products, print advertising can be one of the strongest marketing tools in your corner.

In fact, a C&EN survey asked recipients about actions taken from promotions. Print ads turned out to be the number one driver to a company’s website, as well as the top method that led to a purchase of a product.

If you’re not sure why you should turn to print, or would like to know how to take your current print advertising to the next level, this white paper will explain all of the ways in which you can utilize the medium.

Related content
Mar 9, 2020
The custom content that rocked 2019
Oct 18, 2019
What does your brand stand for?
Mar 14, 2019
Three lessons learned from creating custom content
Jul 5, 2018
Marketing Masters Q&A: Raj Mukhopadhyay C&EN BrandLab