Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.
In a year full of upheaval and confusion, C&EN BrandLab held steady in its ability to tell powerful stories about science and its critical place in society, through its 2020 campaigns.
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In a year full of upheaval and confusion, C&EN BrandLab held steady in its ability to tell powerful stories about science and its critical place in society, through its 2020 campaigns.
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Done well, information has more value when it can be delivered in multiple ways. Learn how to capitalize on existing content to cook up something extra.
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Do you know what drives buyers to purchase your products? What influences buying teams to consider your brand in the first place? We studied these questions and presented our findings in a recent webinar.
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The team at C&EN BrandLab looks back at just a few of the projects we worked on in 2019. From interactive quizzes to content hubs, learn more about these innovative campaigns.
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Consumers can hold more power than you realize. C&EN BrandLab just completed a brand survey in which we found clear results on what drives a scientist to purchase. Read our highlights.
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