C&EN BrandLab Blog - Native Advertising & Custom Content How To BrandLab

The C&EN BrandLab Blog: Your Home for How-To

Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.

BlogLab

Three lessons learned from creating custom content

Mar 14, 2019

Raj Mukhopadhyay is the Executive Editor of C&EN BrandLab, our custom content studio for the C&EN chemistry newsmagazine. Here she takes a look back at the creation of the studio, the exciting work that’s been done on behalf of our clients, – and what we’ve learned along the way.

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BlogLab

Three lessons learned from creating custom content

Raj Mukhopadhyay is the Executive Editor of C&EN BrandLab, our custom content studio for the C&EN chemistry newsmagazine. Here she takes a look back at the creation of the studio, the exciting work that’s been done on behalf of our clients, – and what we’ve learned along the way.

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BlogLab

Native Advertising Defined: C&EN BrandLab’s Term Sheet

If you are confused about what exactly native advertising is—and the different types of native opportunities—you’re not alone.

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BlogLab

The Guidelines of Branded Content

The growing popularity of branded content—in both print and digital formats—has spawned an industry-wide debate about whether readers can tell the difference between conventional content and paid content.

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BlogLab

5 Nontraditional Print Advertising Strategies [White Paper]

Although advertisers have shifted budgets toward digital channels, the fact remains that consumers still trust print media. Learn some of the innovative ways companies are using print in our latest white paper.

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BlogLab

Marketing Masters Q&A: Raj Mukhopadhyay C&EN BrandLab

While Raj Mukhopadhyay considers herself a science writer, other monikers for her might include storyteller, archaeologist, entrepreneur, trailblazer, or detective.

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