Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.
The team at C&EN BrandLab looks back at just a few of the projects we worked on in 2019. From interactive quizzes to content hubs, learn more about these innovative campaigns.
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The team at C&EN BrandLab looks back at just a few of the projects we worked on in 2019. From interactive quizzes to content hubs, learn more about these innovative campaigns.
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Consumers can hold more power than you realize. C&EN BrandLab just completed a brand survey in which we found clear results on what drives a scientist to purchase. Read our highlights.
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Behind the scenes of a two-year campaign, an agency and a publisher became like-minded teammates who found creative synergy for their mutual client. Read more in our new case study.
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Your product is revolutionary. Is your marketing strategy? Take a look at our case study with IKA and how we parterened to bring a new product to market.
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Raj Mukhopadhyay is the Executive Editor of C&EN BrandLab, our custom content studio for the C&EN chemistry newsmagazine. Here she takes a look back at the creation of the studio, the exciting work that’s been done on behalf of our clients, – and what we’ve learned along the way.
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