C&EN BrandLab Blog - Native Advertising & Custom Content How To BrandLab

The C&EN BrandLab Blog: Your Home for How-To

Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.

BlogLab

The custom content that rocked 2019

Mar 9, 2020

The team at C&EN BrandLab looks back at just a few of the projects we worked on in 2019. From interactive quizzes to content hubs, learn more about these innovative campaigns.

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BlogLab

The custom content that rocked 2019

The team at C&EN BrandLab looks back at just a few of the projects we worked on in 2019. From interactive quizzes to content hubs, learn more about these innovative campaigns.

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BlogLab

What does your brand stand for?

Consumers can hold more power than you realize. C&EN BrandLab just completed a brand survey in which we found clear results on what drives a scientist to purchase. Read our highlights.

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BlogLab

Finding chemistry: A case study of one PR agency’s relationship with a B2B publisher

Behind the scenes of a two-year campaign, an agency and a publisher became like-minded teammates who found creative synergy for their mutual client. Read more in our new case study.

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BlogLab

Building Buzz Around a Product Launch

Your product is revolutionary. Is your marketing strategy? Take a look at our case study with IKA and how we parterened to bring a new product to market.

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BlogLab

Three lessons learned from creating custom content

Raj Mukhopadhyay is the Executive Editor of C&EN BrandLab, our custom content studio for the C&EN chemistry newsmagazine. Here she takes a look back at the creation of the studio, the exciting work that’s been done on behalf of our clients, – and what we’ve learned along the way.

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