Anton Paar wanted to showcase themselves as a market leader and innovator in several niche application areas, measuring zeta-potential. They needed to demonstrate to potential buyers the capabilities and value propositions of three different highly complex instruments, all used in similar application areas.
Content & Case Studies
C&EN BrandLab partnered with Anton Paar to showcase the company as a market leader and why their products are important for fundamental research, technology creation and consumer product quality control.
At right, screenshots show Anton Paar’s custom content campaign. Beyond BrandLab researching, writing and publishing content highlighting Anton Paar’s strengths, C&EN created a cohesive and recognizable design throughout all elements.
C&EN then distributed the content through multiple channels including social, digital, native advertising units, and newsletters.
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