Pfizer partnered with C&EN BrandLab on a crowdsourced social media campaign to highlight and celebrate women in chemistry. Scroll through to learn their goals, how our custom content studio could reach an engaged audience with their mission, and the positive results from this diversity in chemistry campaign.
A crowdsourced social media campaign to highlight and celebrate women in chemistry
The campaign directed users through the nominations process with branded, custom landing pages. Pfizer was featured throughout all promotional materials, with additional branding and messaging to learn more about the company's mission.
Nominations came from far and wide, from academia, government, and industry; from students in labs, to executives at industry leading companies. Both men and women participated to nominate chemists they admired, which was an important goal, as well as senior and notable scientists in all sectors of the global chemistry enterprise. The result was a diverse and powerful group of female chemists to celebrate.
Just a few of the notable organizations represented include: Patagonia, Bristol Myers Squibb, Genentech, Max Planck Institute for Chemical Energy Conversion, Institut Neel - CNRS France, and US Naval Research Lab.
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