Following a successful collaboration with C&EN BrandLab in 2017 on the The Chemours Company’s native series, “The Future of Chemistry”, the company knew a content strategy would increase brand affinity in 2018.
Custom Graphics & Quality Content
C&EN BrandLab developed a monthly branded feature that presented an interactive, detailed, and thought-provoking look at the chemical processes and materials that make up and influence a leisure activity.
The articles also explored future chemical and technological advances that will affect the way these materials and products are manufactured, their environmental impact, or simply the way we experience the world around us.
C&EN BrandLab then distributed the content through customized experiences online and in print. Enhanced online storytelling tactics led to increasing readers’ time on site by 3.5X the average C&EN article.
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