
Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.
In a year full of upheaval and confusion, C&EN BrandLab held steady in its ability to tell powerful stories about science and its critical place in society, through its 2020 campaigns.
Read MoreBehind the scenes of a two-year campaign, an agency and a publisher became like-minded teammates who found creative synergy for their mutual client. Read more in our new case study.
Read MoreYour product is revolutionary. Is your marketing strategy? Take a look at our case study with IKA and how we parterened to bring a new product to market.
Read MoreRaj Mukhopadhyay is the Executive Editor of C&EN BrandLab, our custom content studio for the C&EN chemistry newsmagazine. Here she takes a look back at the creation of the studio, the exciting work that’s been done on behalf of our clients, – and what we’ve learned along the way.
Read MoreIf you are confused about what exactly native advertising is—and the different types of native opportunities—you’re not alone. That’s why C&EN BrandLab created a handy cheat sheet that defines the different forms a native advertising campaign can take, explains why you’d use one tactic over the other, and provides helpful links to examples.
Read MoreThe growing popularity of branded content—in both print and digital formats—has spawned an industry-wide debate about whether readers can tell the difference between conventional content and paid content.
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