C&EN BrandLab Blog - Native Advertising & Custom Content How To BrandLab

The C&EN BrandLab Blog: Your Home for How-To

Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.

BlogLab

Three lessons learned from creating custom content

Mar 14, 2019

Raj Mukhopadhyay is the Executive Editor of C&EN BrandLab, our custom content studio for the C&EN chemistry newsmagazine. Here she takes a look back at the creation of the studio, the exciting work that’s been done on behalf of our clients, – and what we’ve learned along the way.

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Marketing Masters Q&A: Raj Mukhopadhyay C&EN BrandLab

While Raj Mukhopadhyay considers herself a science writer, other monikers for her might include storyteller, archaeologist, entrepreneur, trailblazer, or detective.

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Native Advertising: What You Need to Know for Success

As marketing becomes more driven by content, many science companies are exploring new options in the fast-emerging world of native advertising. But questions abound — not only within the science industry, but throughout publishing and advertising as well.

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BlogLab

Top 5 Chemical Sciences Marketing Trends to Watch in 2018

Wouldn’t it be great to know what new communications channels will become more dominant? What global or U.S. economic shifts will occur – or what will the next major scientific breakthrough be?

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