C&EN BrandLab Blog - Native Advertising & Custom Content How To BrandLab

The C&EN BrandLab Blog: Your Home for How-To

Welcome to the C&EN BrandLab blog. Stay up to date on the latest best practices, content marketing tips, and native advertising insights for the scientific community. Subscribe and every quarter you’ll receive a recap on the resources and trends happening in our industry that will show you how to create compelling and engaging content campaigns.

BlogLab

The custom content that rocked 2019

Mar 9, 2020

The team at C&EN BrandLab looks back at just a few of the projects we worked on in 2019. From interactive quizzes to content hubs, learn more about these innovative campaigns.

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Native Advertising Defined: C&EN BrandLab’s Term Sheet

If you are confused about what exactly native advertising is—and the different types of native opportunities—you’re not alone. That’s why C&EN BrandLab created a handy cheat sheet that defines the different forms a native advertising campaign can take, explains why you’d use one tactic over the other, and provides helpful links to examples.

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The Guidelines of Branded Content

The growing popularity of branded content—in both print and digital formats—has spawned an industry-wide debate about whether readers can tell the difference between conventional content and paid content.

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5 Nontraditional Print Advertising Strategies [White Paper]

Although advertisers have shifted budgets toward digital channels, the fact remains that consumers still trust print media. Learn some of the innovative ways companies are using print in our latest white paper.

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Marketing Masters Q&A: Raj Mukhopadhyay C&EN BrandLab

While Raj Mukhopadhyay considers herself a science writer, other monikers for her might include storyteller, archaeologist, entrepreneur, trailblazer, or detective.

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BlogLab

Native Advertising: What You Need to Know for Success

As marketing becomes more driven by content, many science companies are exploring new options in the fast-emerging world of native advertising. But questions abound — not only within the science industry, but throughout publishing and advertising as well.

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