BlogLab

Interested in learning more about the science marketing world? Take a look at the Marketing Elements blog to stay up to date on the latest news and newest trends in science marketing

BlogLab

Native Advertising: What Tactic Should You Use to Reach a Scientific Audience

Many people use the term “native advertising” broadly, but there are subtle differences between the types of media within it ­– and many, many related terms (such as sponsored content, advertorials, and content marketing) that further confuse the landscape. This article unpacks the key terms and provides science marketers with guidance on how to choose the right tactic to satisfy different business objectives.

BlogLab

2020: Still a Year of Storytelling

In a year full of upheaval and confusion, C&EN BrandLab held steady in its ability to tell powerful stories about science and its critical place in society, through its 2020 campaigns.

BlogLab

Serving up your content in more ways than one

Done well, information has more value when it can be delivered in multiple ways. Learn how to capitalize on existing content to cook up something extra.

BlogLab

How Brand Perception Influences Buyers in the Chemical and Life Sciences Space

Do you know what drives buyers to purchase your products? What influences buying teams to consider your brand in the first place? We studied these questions and presented our findings in a recent webinar.