C&EN is the authoritative B2B news source serving the pharmaceutical, life sciences, industrial chemicals and instrumentation industries.

Our C&EN BrandLab studio partners with you to craft and share stories that appeal to these scientifically minded audiences around the world.

What is BrandLab?

How it Works

At C&EN BrandLab we build custom programs that bring your big idea to life. Our strategic process involves you from start to finish with constant optimization.

Audience Strategy

You tap into our data.

Content Development

You’ll own signature editorial content

Mapping & Distribution

You’ll use our audience as a platform.

Why C&EN

We have the attention of 33 million science professionals.

Scientists rely on the C&EN newsmagazine and cen.acs.org for research and analysis to do their jobs. C&EN’s integrated network with ACS Publications and the American Chemical Society attracts more than 33 million scientists, engineers and R&D professionals around the globe – an audience that you can’t reach anywhere else. About Us


What We Do

Our solutions drive results in multiple media channels

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Native Articles

Custom storytelling in the pages of C&EN and online

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Showcase your company’s experts, discuss your technologies, or sponsor a C&EN editorially-led initiative.

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Generate leads through high value technical information

Thermo's success story

From the blog


Native Advertising: What Tactic Should You Use to Reach a Scientific Audience?

Many people use the term “native advertising” broadly, but there are subtle differences between the types of media within it ­– and many, many related terms (such as sponsored content, advertorials, and content marketing) that further confuse the landscape. This article unpacks the key terms and provides science marketers with guidance on how to choose the right tactic to satisfy different business objectives.

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We build custom programs that bring your big idea to life. Get in touch today.