IKA’s new lab equipment could change the industry. But first, the right influencers need to know about it. So how could we launch a product to the market, make a splash, and keep it going? IKA’s never-before-seen product -- revolutionary next-generation lab equipment -- needed a platform to drive excitement, credibility and buzz. C&EN BrandLab worked with IKA to create a tangible market moment, reeling in more than 1,000 potential buyers. - and creating longevity for future campaigns. With lots at stake, the company had to make the moment last, generating interest after the initial launch push.
Making a Lasting Splash: A High-Profile Event and Custom Content
IKA’s integrated program included a custom keynote event and presentation unveiling the new product at the ACS National Meeting, introduced by C&EN’s editor-in-chief, Bibiana Campos Seijo. Post-event custom content creation and promotion extended the shelf life of the event, and was supported by a full service marketing program.
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